SEO for Wichita Falls
Powerful, Effective SEO Strategies
TKM AGENCY is a full service SEO and Digital Marketing agency. Our commitment to providing quality work for Manufacturing and Welding companies drives us to be the best in the market. We value learning and advancement and apply this philosophy to our SEO methodologies. By combining ethical, transparent,and real-world best practices, our team delivers high quality work that drives results. Our comprehensive and dynamic approach to search engine optimization has yielded excellent ranking results for many companies.
Our team is committed to helping your business improve it’s SEO. Whether your simply looking for guidance to improve the rankings on your website or need our experienced team to create and execute a successful strategy, our goal is to help Manufactures and Welders alike expand their business’ reach.
TABLE OF CONTENTS
Why Seo
Our Blueprint to Success
Our SEO Approach
Best Domain Practices
RESEARCH & Tracking Keyword Performance
TITLE TAGS
Take Advantage of META DESCRIPTIONS
Proper Use of Headers
Generating Quality Content
Why SEO?
SEO is crucial for manufacturing and welding companies in the Wichita Falls area because it significantly enhances online visibility, enabling your business to attract more potential clients. By optimizing your websites for specific keywords related to their services, manufacturing and welding companies can rank higher on search engine results pages (SERPs). This increased visibility makes it more likely for your business to be discovered by potential customers actively searching for the services you offer, driving targeted traffic to your website.
Moreover, SEO provides a competitive edge in the highly specialized and competitive manufacturing and welding industries. Companies that invest in SEO can stand out from competitors who neglect it. High search engine rankings position these companies as industry leaders, building credibility and trust with potential clients. This enhanced reputation can lead to increased customer inquiries and conversions, ultimately driving business growth.
Local SEO is particularly beneficial for manufacturing and welding companies that serve specific geographic areas. By focusing on local keywords and optimizing local business listings, these companies can attract customers within their service regions. This geographical targeting ensures that the traffic they receive is relevant and more likely to convert into actual business, thereby maximizing the return on investment from their SEO efforts.
Additionally, SEO improves the overall user experience of a website. Good SEO practices involve making a website more user-friendly, faster, and easier to navigate. This not only helps with search engine rankings but also leads to higher user satisfaction and engagement. A well-optimized website can reduce bounce rates and increase the time visitors spend on the site, further boosting its credibility and effectiveness as a marketing tool.
Finally, SEO provides valuable insights into customer behavior through analytics and data. This information helps manufacturing and welding companies understand what potential clients are looking for, how they interact with the website, and which content is most engaging. By leveraging these insights, companies can refine their marketing strategies, create more targeted content, and better meet the needs of their audience. This continuous improvement cycle ensures that the SEO efforts are not only effective but also aligned with changing market trends and customer preferences.
Our Blueprint to Success
1. Business Research- SEO always starts with research. We aim to gain a thorough understanding of your business model, your customers, your market and how your customers search online.
2. Conversion Tracking- Proof is in performance. You need to know that our strategies are working and we give you live performance updates showing every aspect of the organic sales funnel with precision and clarity. Available to you at any moment day or night.
3. Keyword Research- Compounding on our Business Research we determine the best keywords that will place you in front of more customers and yield the best possible search ranking results.
4. Code Optimization- Many factors play in Code Optimization. One main factor is speed. 47% of consumers expect websites to load in 2 seconds or less, and 40% will abandon a website that takes more than 3 seconds to load. This is just one of the many things we look at for optimizing a website.
5. Off-Page Optimization- Several important off-page profiles need to be properly built out, optimized and managed. Some examples include Google My Buisness, Google Search Console, LinkedIn, Facebook, Instagram. These are a few of the 40+ sites that we can set up for you, manage, and optimize to better grow your SEO campaign.
6. Content Optimization- Integration of the best researched keywords into the key met data, headers and content of your website strengthens our overall Keyword strategy and insures that it’s aligned with your content and brand. We will optimize already existing content and write new content to assure your website is at peak performance.
7. LInk Building- Acquiring Backlinks to your website is one of the most important strategies of SEO optimization. It is also one of the most daunting and challenging aspects. We proudly stand by our White Hat approach to only building Backlinks with reputable sites so you can have confidence your SEO strategy is being performed with integrity and honesty.
8. Content Writing & Optimization- Writing optimized content is a critical aspect of SEO, our team writes Keyword “RICH” not “STUFFED” power page content that is specific to YOUR companies field.
9. UP-to-Date Analysis- Google is always changing and improving their search algorithms. Which requires us to constantly monitor SEO progress and make changes or additions where/when necessary. In alignment with our promise of transparency we will keep you informed when these changes happen.
10. Reporting & Consultation- We provide all clients with a easy to navigate and manage dashboard and PDF reports that allow YOU to monitor the activity and progress of your SEO campaign on your time all the time. In addition, we provide monthly consultation meetings and insight on all data provided so you can have full control and knowledge about how your campaign is working.
OUr SEO Approach (The Full Layout)
Achieving effective SEO is a labor-intensive and meticulous process. It requires significant effort, specialized knowledge, and patience to elevate your website to the top of Google’s search engine results pages (SERPs). However, the investment is worthwhile. Improving your organic traffic through strong search engine optimization can lead to substantial, measurable benefits for your business. Let’s embark on this journey together!
Google has always kept the specifics of its search algorithm under wraps. Over the years, numerous SEO experts have conducted tests, analyzed data, and shared insights to gain a better understanding of how Google’s algorithm functions and how to enhance website rankings. While the precise workings of Google’s search algorithm remain somewhat elusive, the collective expertise of the SEO community, coupled with official updates from Google, has enabled us to identify a robust set of probable ranking factors. These factors vary in significance, but all play a role in influencing search rankings and should not be overlooked.
Best Domain Name Practices
When selecting the ideal domain name for your manufacturing or welding company, several factors should be taken into account. While many of these considerations may not directly influence SEO, they are best practices derived from our extensive experience in the industry.
1. Keep Your Domain Name Short Registering a long domain name is not recommended for a few reasons. First, long domain names can be hard to remember. Second, Google may ellipsis long domain names on search engine result pages. Third, brand centric, creative or short names are more attractive, memorable and shareable. Here are a few examples of good domain names that are short, creative and brand centric: twitter.com, uber.com, deere.com, amazon.com, ahrefs.com, warrencat.com and booking.com.
2. Don’t use Hyphens in your Root Domain Generally speaking Hyphens will not impact your SEO ranking, however it is not recommended that you use them in your root domain because they will be harder to remember. It may be easier or cheaper to register a domain using a hyphen, either because your domain has already been purchased or it shortens the name, but we do not recommend doing this.
3. Buying an Existing or Expired Domain May Come With Value The age of a domain holds very little weight as an SEO ranking signal, however, if a domain has a previous history, it may come with a portfolio of existing relevant backlinks.
4. Keep Your Domain Name Brand Related or Creative Stuffing keywords or phrases into your domain name is no longer a strong SEO ranking signal. We recommend keeping your domain name creative or brand centric vs. keyword centric.
5. Register Your Domain Name for Multiple Years Domain registration length is a small SEO ranking signal. Because domain registration is relatively cheap, we recommend registering your domain for as long as you can.
6. Ensure Your Domain History is Clean Check to see if your domain was previously owned. What was the content of the domain. Backlinks, etc.
7. Make Your Domain WhoIs Information PUblic While this may hold little weight, its a good idea to make the infomration public.
8. Use A Proper TLD Matching your TLD to your country will improve rankings in your country, but will limit its global reach.
Research and tracking Keyword Performance
Performing good keyword research is a critical step for manufacturing and welding companies in Wichita Falls to properly position their websites for organic ranking success. In competitive industries like manufacturing and welding, choosing the right set of keywords to optimize your website can significantly impact your ranking success. Using a tool like https://ahrefs.com/ can provide a comprehensive view of keyword data, helping to identify high-value keywords that drive targeted traffic. Ahrefs offers features such as search volume, keyword difficulty, and competitive analysis, which are essential for effective keyword research. By understanding the competitive landscape and targeting keywords with the right balance of search volume and competition, manufacturing and welding companies can strategically improve their SEO performance and attract more local clients.
There are dozens of keyword research tools available, each with unique features. Google’s Keyword Planner is highly recommended for manufacturing and welding companies in Wichita Falls due to its ability to provide geographically specific keyword search volume at various levels, including country, state, county, city, or Nielsen DMA region. This geo-specific data is crucial for local and National SEO, enabling businesses to tailor their strategies to target customers effectively. Additionally, Google’s Keyword Planner offers keyword trend data for 24 months and provides Google Ad bid range data, which can help determine keyword value, relevancy, and competition. Combining the insights from Ahrefs and Google’s Keyword Planner ensures a robust keyword research strategy, leveraging data from both a comprehensive third-party tool and the primary source, Google, to optimize your website for better ranking and visibility. This approach is particularly beneficial for manufacturing and welding companies in Wichita Falls, aiming to capture the attention of local clients searching for their services.
The following are the key elements to look for when choosing keywords.
2. Choose Keywords with High Search Volume/AVG. Monthly Searches Search volume is usually regarded as the second most important element behind relevancy when choosing keywords. Agency Tip: While it is logical to optimize your website for the most relevant keywords with the highest search volume, probability of ranking and competition need to be taken into account when choosing keywords to properly position your business for ranking success. Sometimes targeting long tail or less competitive keywords is the smarter approach.
3. Focus on Keywords that provide Search Engine Results Relevant to Your Business The type and order of results on the search engine results page (SERP) are crucial in ensuring that potential customers find content relevant to your manufacturing or welding business in the Wichita Falls area. Google’s SERPs display various result types, including local business websites, Google My Business listings, images, videos, and more, all tailored to the user’s query. For instance, when someone searches for “welding services Wichita Falls,” the SERP will likely prioritize local business listings, followed by relevant local websites, helping connect searchers with companies like yours. This strategic focus on relevant keywords and local search terms can enhance your visibility in the local market, driving more targeted traffic to your website and ultimately boosting your business growth.
4. Add Specific Modifiers to enhance relevance & Targeting Adding city, intent, or specific modifiers to enhance relevance and targeting is crucial for SEO, especially for manufacturing and welding companies in Wichita Falls, TX. By incorporating geographic modifiers such as “Wichita Falls” alongside intent-specific keywords like “manufacturing services” or “welding solutions,” businesses can effectively target local search traffic. This approach ensures that the website appears in search results when potential clients in Wichita Falls are actively looking for specific services, thereby increasing the chances of attracting highly relevant traffic. Intent modifiers such as “best,” “affordable,” or “certified” further refine the search, aligning the content with what users are specifically seeking. This targeted strategy not only improves search engine rankings but also enhances the likelihood of converting website visitors into customers, driving more local business to manufacturing and welding companies in Wichita Falls.
5. Consider the Competition When selecting keywords, it’s essential to consider the competition level. Generally, keywords with high search volume and strong buying intent are much more competitive than those with lower search volume and informational or non-buying intent. For example, a well-established manufacturing company in Wichita Falls, such as WDS Manufacturing, might target highly competitive keywords like “industrial welding services Wichita Falls” due to the high buying intent associated with potential clients looking to hire their services. In contrast, less competitive keywords might focus on informational searches such as “benefits of CNC machining.”
High-value keywords with strong buying intent tend to be more competitive compared to lower-value buying intent keywords. When choosing keywords, it’s important to balance competitiveness with your market conditions, budget, and strategy. WDS Manufacturing, for instance, may decide to target a mix of highly competitive and less competitive keywords to ensure they capture both immediate and long-term traffic. This strategic approach helps them maintain a strong online presence while effectively managing their marketing resources.
6. Find Variations and Synonyms of your Keywords
When selecting keywords, it’s essential to consider the competition level. Generally, keywords with high search volume and strong buying intent are much more competitive than those with lower search volume and informational or non-buying intent. For example, a well-established manufacturing company in Wichita Falls, such as Pratt & Whitney, might target highly competitive keywords like “precision manufacturing Wichita Falls” due to the high buying intent associated with potential clients seeking their advanced manufacturing services. In contrast, less competitive keywords might focus on informational searches like “types of welding techniques.”
High-value keywords with strong buying intent tend to be more competitive compared to lower-value buying intent keywords. When choosing keywords, it’s important to balance competitiveness with your market conditions, budget, and strategy. Pratt & Whitney, for instance, may decide to target a mix of highly competitive and less competitive keywords to ensure they capture both immediate and long-term traffic. This strategic approach helps them maintain a strong online presence while effectively managing their marketing resources.
Using a thesaurus to find synonyms for primary keywords can also enhance your SEO strategy. For example, if “manufacturing services Wichita Falls” is the most frequently searched and relevant keyword, variations like “industrial manufacturing Wichita Falls,” “precision manufacturing services,” “Wichita Falls welding solutions,” and “custom manufacturing Wichita Falls” can all be important relevant alternatives. These variations can be used when writing SEO-friendly title tags and optimizing content to capture a broader audience and improve search engine rankings.
7. Winning Keyword Combinations Keywords with high volume or value, low competition and buying intent are generally winning keyword combinations. Relevant keywords with medium to high search volume and low competition can be challenging to find, but Google Keyword Planners sort feature will allow you to compare high search volumes with competition & bid range data and vise versa to find winning keyword combinations.
8. Find Upcoming Keywords Before They Become Competitive Finding upcoming keywords before they become competitive is a powerful strategy for staying ahead of the competition, and using Google Keyword Planner’s trend data and Google Trends can help achieve this. For example a manufacturing company based out of Wichita Falls, TX can follow these steps.
Start by accessing Google Keyword Planner through your Google Ads account. Use the tool to discover new keywords by entering relevant terms related to your industry, such as “metal fabrication,” “welding services,” or “CNC machining.” Once you’ve generated a list of potential keywords, analyze their trend data. Pay attention to keywords with a steady increase in search volume over the past 24 months. For instance, if “automated welding solutions” shows a consistent rise in search volume, it could indicate a growing interest in this service.
Next, utilize Google Trends to further validate these findings. Visit the Google Trends website and input the relevant keywords identified in the Keyword Planner, such as “automated welding solutions.” Set the timeframe to the past five years to spot any emerging trends. If the keyword shows a rising interest over this period, it suggests a strong potential for future search traffic. Additionally, you can compare multiple keywords to determine which ones are gaining traction faster. For example, comparing “automated welding solutions” with “robotic welding services” can help you decide which keyword has a more significant upward trend.
For Sharp Iron Group, the process might reveal that “custom metal fabrication” and “precision CNC machining” are gaining search volume. Confirming these keywords’ upward trends with Google Trends would reinforce their potential value. Once identified, Sharp Iron Group can incorporate these keywords into their content strategy. Creating blog posts, service pages, and other content with titles like “Why Custom Metal Fabrication is the Future of Manufacturing” or “The Benefits of Precision CNC Machining for Wichita Falls Industries” can capture search traffic before these keywords become highly competitive.
Regularly monitoring Google Trends and Google Keyword Planner is essential to spot new emerging keywords. This ongoing analysis allows Sharp Iron Group to adjust their content strategy as new trends emerge, maintaining a competitive edge. By leveraging these tools, Sharp Iron Group can identify and capitalize on rising keywords, ensuring they attract relevant traffic and stay ahead of the competition in the manufacturing sector in Wichita Falls, TX.
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Title Tags
2. Avoid Keyword Redundancy Try to avoid using any keyword more than once in your title tags. Avoiding redundancy will help improve phrase combination output and allows you to optimize each page for more keywords.
3. Capitalize the First Letter of Each Keyword Page titles do not need to follow proper grammar or punctuation. The primary purpose of title tags is to let users and search engines know what the page is about. Emphasizing keywords by capitalizing the first letter of each word helps them stand out in SERPs and improves your click-through-rate. Agency Tip: Do NOT capitalize every letter in any word.
4. Put Your Most Important Keywords First We recommend putting your most important keywords at the front of your title tag and using secondary keywords and other variations and synonyms to maximize the remaining character / pixel space of each title tag.
5. Using Pipe Bars “|” to Separate Keywords. Use “&” instead of “and” Pipe bars are page title separators that use the least pixel length. To do this simply use the command. “Shift+\”. Using this seperator allows you to save precious space for more keywords. In addition, using “&” instead of “and” also saves character / pixel space.
6. Add a City Modifier to Localize Serp Google and other search engines are really good at automatically recognizing your business location. They will often serve up localized results automatically based on their recognition of the query intent in relation to your business location. Adding a city modifier is a nice way of reinforcing your market reach, especially if you do not have a physical location/s in that market. Agency Tip: We do not recommend adding more than one city modifier in a title tag.
7. Use Keyword Synonyms & Variations to Maximize Phrase Combination Output Using multiple keyword variations to describe your information, products or services is the best way to “cast a wide net” and optimize your web page for multiple keywords. Writing page titles with excellent relevant keyword variation is a subtle, but critical art of a “great SEO professional”.
8. Create Unique Title Tags for Each Page on Your Website Most website CMS’ are pretty good at using your URL or page title to create your title tag automatically. Leaving a title tag blank or defaulted to the automated title tag creation is one of the most common SEO failures we see as an agency. Failing to properly optimize each page title tag leaves so much opportunity on the table to maximize the visibility of each web page.
Take Advantage of Meta Descriptions
1. Follow Proper Grammar & Punctuation Unlike title tags that capitalize the first letter of each word and use separators, meta descriptions should follow proper grammar and punctuation.
2. Maximize Character Length Google cuts off meta descriptions longer than 150-160 characters. We recommend writing compelling meta descriptions that use as many characters as possible without getting shortened.
3. Incorporate Important Keywords Make Sure your meta descriptions incorporate the important keywords from your title tags.
4. Use Call to Action! Using call to actions in your meta descriptions like, call now, buy, discount etc can help improve your click-through-rate.
5. Create Unique Meta Descriptions for Each Page Google and other search engines may pull in random snippets from your website if you don’t write meta descriptions for each page.
6. Tips & Tools to check your Meta Tags. To check how your meta tags appear in SERPs, start by using Google’s search preview tools or browser extensions like SEO Meta in 1 Click, which show how your title tags and meta descriptions will display in search results. You can also perform a Google search using relevant keywords to see how your actual meta tags appear in live SERPs. Ensure your meta tags are within the recommended character limits—around 60 characters for title tags and 150-160 characters for meta descriptions—to avoid truncation. Regularly review and update your meta tags to keep them relevant and aligned with current SEO best practices. You can also use Google Search Console to monitor how your pages are performing and to identify any issues with meta tags that might be affecting click-through rates.
Proper Use of Headers
1. Use The Most Important Keywords from Your Title Tag in Your Header 1 (H1) The H1 tag is usually regarded as your most important header tag and should incorporate your most important keyword/s.
2. Put Your Secondary Keywords in Your H2-H6s The remaining header tags are a good place to put your keyword variations or secondary keywords.
3. Use Only One H1 Tag This helps both users and search engine identify the most important point or piece of content on your website.
4. Make Your H1 Tag the Biggest Header Generally, H1 should be the largest Header.
5. Size Your Headers Differently We recommend using headers to section your paragraphs and describe each one, but we recommend that you size your H1, H2, H3, H4, H5, H6 differently. By default, many themes automatically size headers differently. This helps you emphasize more important paragraphs or statements with larger headers.
6. Create Anchor Links to Your Headers If your web page contains a lot of information, creating a table of content with anchor links to section headers helps organize the content for users.
Generating Quality Content
Content is still Kings. For example, Sharp Iron Group, a prominent manufacturing company in Wichita Falls, experienced significant growth by focusing on producing quality content tailored to their industry. By regularly publishing informative articles, case studies, and industry insights on their website, they not only engaged their target audience but also attracted valuable backlinks and social shares. This strategy not only kept visitors on their site longer but also improved their search engine rankings. As a result, Sharp Iron Group saw an increase in organic traffic, which contributed to their overall business growth. This example highlights how, for manufacturing and welding companies in Wichita Falls, investing in high-quality content can be a powerful tool for driving SEO success and business expansion.
2. Exclusive Content Only writing content to your Blog or Site can ensure that it is the only place visitors can find that material. This can drive more organic traffic to you while simultaniously building your brand and authority in your industry.
3. Create Trust and Build Your Authority It’s pretty simple. To create authority you have to know what your talking about. If you have years in the Manufacturing or Welding field then this is probably the easiest part about optimizing conent. Talk about what you do day in and day out. You may not think it but there are hundreds if not thousands of people out there wanting the knowledge you have to share.
4. Quality over Quantity All those English papers you had to write in school are finally going to pay off. Quality content is well written and provides useful, organized infromation that keeps readers hooked and encourages shares to social pages and backlinks to other sites that find your content impactful.
5. Don’t Use Crazy Fonts It should go without saying but if you can’t read it then your audience can’t read it. Yeah it was cool using wingdings in school with your friends but were not here to waist our potential customers time.
6. Stay Organized Being able to separate your content into easy to read sections and use keyword rich headers is a great practice to get into. It helps keep you organized and focused on the topic at hand while simultaniously helping your readers and search engines find the info they need.
7. Keyword “Rich” not Keyword “Stuffed” You have probably heard it before and you will probably hear it again. Your content needs to be Keyword Rich not Stuffed. Stuffing Keywords can have an adverse affect on your site just like having Rich content can boost it. You can use tools like Keywords Everywhere to help identify your keyword usage and density of your content.
8. Use Social Media! Social Media is a great tool for Brand Awareness. You would be surprised how many Manufacturing and Welding companies are not taking advantage of this tool. According to a survey by the National Association of Manufacturers (NAM) and other industry reports, approximately 20-30% of small manufacturing businesses do not actively use social media for marketing. Doesn’t sounds like a lot, except there are roughly 590,000 manufacturing companies in the United States alone. Thats anywhere from 118,000 to 177,000 companies with no Social Media presence. Sharing your aritcles and blog posts on social media that directly link back to your website can improve both your SEO and your Authority!
9. Using Media On average, websites with video content can experience conversion rate improvements of up to 80%. This is because videos help to engage visitors more effectively, explain products or services more clearly, and build trust with potential customers. Even Simple screen shots of mobile photos can improve your content and enhance your website.
10. Write Frequently You know what they say. The best way to Carnegie hall is practice. The more you write the more opportunity you have to engage potential customers. Remeber it is Quantity over Quality. You want to build trust and authority with your content.
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